Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
TrustRadius Insights
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Meta for Business, a necessary pain
Facebook for Business is awesome!
Very Good Platform to Manage Your Facebook Accounts
FB Business easy ROI
An advertising platform that can be challenging for B2B.
Efficient, but not user friendly
Facebook ads are best for ROAS/Scale.
Great Tool if it Fits Your Use Case
If your business is not on Facebook, you're not doing it right!
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is the future of marketing
Facebook for Business is a must
Facebook for Business is great for avid Facebook users
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Reviewer Pros & Cons
Pricing
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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(745)Community Insights
- Business Problems Solved
- Pros
- Cons
Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-25 of 29)- Reaches a greater audience
- In my opinion, account setup is disastrously difficult
- I find the interface is buggy, clunky, unintuitive, and nearly impossible to use
- I feel like support is non-existent
- It feels like half of the features are broken
- I believe the mobile version is so poorly designed, that it is completely unusable
- In my experience, account recovery is half broken with instantly expired text codes, 90% of which never arrive
- I feel like many features missing or inaccessible
FB Business easy ROI
- Online auctions
- Networking
- Sending important notices to followers
- It’s free!
- Should advertise how to make it useful for non-profits.
- Allow updates from website.
- Easier to communicate with website.
Efficient, but not user friendly
- Creator Studio is a great tool for scheduling and tracking analytics
- Helpful when you manage multiple accounts
- Targeting to a specific audience
- It's always changing - can be hard to keep up with everything
- Ad Manager is decently confusing
- It's not always clear why ads aren't approved
Facebook is less helpful for B2B companies.
Facebook for Business is a must
- Paid social delivery on Facebook
- Paid social delivery on Instagram
- Many options, serving many masters, so somewhat challenging UX
- Ever-changing capabilities means ever-changing system
Good tool but difficult to use
- Easy to manage multiple locations
- Robust feature set
- The admin area is overhauled too frequently and forces users to relearn how to do things continually.
- Support provided isn't great and requires a lot of re-explaining.
Great for my digital marketing agency!
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
Yes...Facebook for Business
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
Facebook Business Manager - Under The Hood
- Facebook for Business - Hyper Granular Audience Targeting Settings
- Audience Building for Retargeting
- Virtual Absence of Facebook Support Representatives
- Ever-Changing Compliance Policies
Facebook for Business is not ideal for businesses with the need to prove an ROI in the short-term or for those businesses with a constrained ad spend budget. The qualification of traffic and development of proper audience targeting is a process that requires time, data collection, regular analysis, ongoing maintenance, and creative testing throughout a given campaign.
- Reach new customers.
- Reach lots of customers.
- Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
- Changes to the interface and new features occur constantly and it's hard to keep up..
Honest Facebook for Business Review
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
Facebook for YOUR business
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
- Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
- The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
- If you want to delve deeper into the data, you can dig it out, export, and play around.
- Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
- The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
- I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
- There are bugs with displaying link previews, at least with Wordpress ran sites.
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.
Reluctantly Using Facebook for Business
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
If you are marketing on social media, it is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.
One of the larger eggs in our basket
- Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
- Boosts SEO and web traffic.
- Nice dash that lets you measure success and make changes to strategy if needed.
- Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
- Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
- Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
- It's getting increasingly more expensive to reach the same audience.
Facebook: Still the face of Indonesian internet today
- Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
- Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
- Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
- The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
- Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
- Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
- Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
- Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
Daily Facebook for Business Users
- Facebook for Business is great for managing comments and mentions for our page.
- Facebook for Business allows us to create and manage our Facebook ads.
- Facebook for Business supports multiple users and admins for our various pages and allows us to make changes fairly easily.
- Navigating the various pages and functions of Facebook for Business is difficult unless you are using it on a regular basis.
- Facebook for Business is really the only way that you can manage Facebook pages unless you give multiple users direct access to the page through their personal accounts.
- It would be nice if Facebook for Business could be more easily accessed on a mobile device.
Facebook for Business as an asset and a service
- I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well.
- I also really like the ability to track my results very quickly and to see them in real time.
- Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.
- There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice.
- I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.
- Manage multiple listings of physical locations.
- Run ads or promote posts for specific locations.
- Read and respond to incoming messages.
- Facebook for Business has somewhat of a learning curve that can be difficult.
- It seems Facebook for Business is always iterating and changing/updating the user interface which makes it sometimes difficult to find tools.
- It can sometimes be confusing to know which listing you are managing if you are managing multiple listings in Facebook for Business.
Vital to Connect
- Facebook groups
- Sponsored posts
- Setting appointments
- My sponsored posts usually only get message replies from creepy guys who want to hit on me
- The algorithms seem to keep changing, making it hard to understand how to most effectively market
- It’s confusing to have notifications pop up on my regular Facebook app that open up the Facebook for Business app, especially when all the notifications don’t sync up with each other.
We wouldn't be in business if it weren't for facebook.
Facebook for business has great guides and tutorials for getting the most use out of it, and ultimately is easy to use.
- Facebook for Business gets communication right
- Easy use for anyone, even people that aren't especially technologically savvy.
- Easy integration into the larger Facebook world.
- Making the front-end user interface look more like the home site would be a major improvement, especially when working with people who aren't technologically savvy.
- Better guidelines for image sizes, specifically as things change.
- Better guidelines for algorithm use.
Take a look at all the options and see if it's right for you. I'm guessing it will be, but if you need custom functions, you'll need to look elsewhere.
- Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
- A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
- Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
- This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
- Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
- There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
The only option on the market, but not by preference
- The business manager acts as a hub for all accounts—both business pages and ad accounts.
- The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
- The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
- It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
#1 social platform
- Cost effective in reaching a targeted audience
- Easy to use platform
- Offers great insights - including comparisons to competitors
- Can easily be shared with team and offers different access levels
- Scheduling posts in advance offers an overview of coming campaigns
- Keeps budgeting easy to track
- The ever changing algorithms can be a challenge to keep up with
Facebook Grows Your Company the way you want
- You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
- You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
- You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
- You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
- You can also choose to not allow users posts, comments etc... without prior approval first.
- Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
- I would like to be able to break down the target audience selections even further.
- Not being able to like user profiles can make it hard to find a particular profile again
- Make it easier to sell right from the Facebook page itself
Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.
- Facebook for Business allows me to reach an audience that is specifically interested in what I have to offer.
- Facebook for Business allows me to market products I have created through campaigns.
- Facebook for Business is a great platform to reach my target audience.
- Facebook for Business uses algorithms determining how frequent your posts are see by others. I think this could be tweaked or changed a bit to give posts more exposure.
- Other than that one point, I cannot think of anything where Facebook for Business could be improved.